It started when Harrower redesigned The Oregonian’s
Living cover in 1995. He created an inch-wide daily
experiment in graphics, oddball news and offbeat
humor called The Edge, because:
— It ran down the left edge of the page;
— It was on the edge of legibility (originally, it was set to run in 7-point type, so nobody over 50 could read it);
— It was on the edge of good taste. Usually.
The Edge became the most popular column in the
newspaper. According to one survey, it had higher readership than the headlines on Page One. And it continues to run in The Oregonian today.
But when Harrower produced it in the late 1990s, it featured a memorable mix of columns like these.