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“This is exactly the text I need to teach this course. As someone who has worked in both newspapers and television, I recognize its grounding in actual media practice (so the text doesn’t contradict what I say in class). And it engages students with its clear writing, chunked content, compelling layout and humor. I love to tell this story about the first time I used the book: After I gave a quiz to my Media Writing class on the first chapter, I asked the class how they liked Inside Reporting. After a few offerings of ‘It was good’ and ‘I liked it,’ the class broke out in applause. THAT never happened before!”

Mark Plenke,

Normandale Community College


“Inside Reporting is a lively and thorough introduction to journalism that starts from the ground up. The lively writing and exciting visual presentation make it perfect for an introductory-level journalism course.”

Jack Dimond,

Missouri State University


“This is the most engaging and entertaining text about journalism writing that I have found. Students actually read this book.”

Kym Fox,

Texas State University, San Marcos

about this book
The Five W's

Table of contents


About this book


The Five W's

taking notes

Taking notes


Writing leads

writing obituaries
covering fires



Covering fires

guide to trouble

Guide to trouble


Reporting on multiple platforms



©2012 by The McGraw-Hill Companies, Inc.